Acutec helps give Royce Lingerie a lift

It’s a case of boom rather than bust for an Oxfordshire bra manufacturer.

Royce Lingerie, which is based at Canada House in Banbury, has seen sales flourish at home and abroad after improving its website to make it easier for its trade customers to order online.

The company, which was set up by husband and wife team Bob and Jane Fleming in 1992, has particularly seen its overseas market grow and now exports to a range of countries including Australia and the USA.

The site, which gives trade customers their own log-in access and allows them to place orders and check stock levels, was written and designed by Coleshill-based IT company Acutec.

The firm employs 23 staff from its Banbury base, which includes offices and a warehouse, selling a range of wire-free bras, including specialist products for sport, pregnancy and post-surgery.

Customers include small independent shops to major stores such as Debenhams and John Lewis.