30 June 2009

Dell for him and Della for her

Dell launched Della in May 2009. It's a website aimed at women and is split into products, featured artist, tech tips and giving.

Its tech tips feature 5 ways to use a netbook and include:

  • Getting organized - tips on organising your office / vacation.
  • Get smarter - how to manage ebooks.
  • Get moving - track workouts, listen to mustic.
  • Get more - adding storage
  • Get up and travel - blog about your travelling experience, track weather, etc.

Its products section advertises the features and benefits of mini netbooks and has an accessories section aimed at women including The Kate Handbag for your laptop.

Lots of comments from women on the site, some love it and some think it's a little insulting. Check it out for yourself at www.dell.com/della.

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